GUILDHALL SHOPPING CENTRE

#STYLEHUNTERS “What’s Your Style?”

FRIDAY 29^TH MAY & SATURDAY 30^TH MAY AND SUNDAY 31^ST MAY

Move over Gok Wan, the Guildhall Shopping Centre's style experts will be offering free fashion tips and advice at the exclusive #Stylehunters “What’s Your Style?" event on Friday 29th May,  Saturday 30^th May and Sunday 31^st May.

Meet the style gurus and get inspirational advice on colour, make-up, hair and style that will be tailor-made for each customer. If you feel indecisive, nervous or reluctant to shop and unsure as to what style and colours suit you, then this opportunity to speak to experts is just what you need.

Each consultation will leave the shopper with a personalised plan of their colour or style palette and there will be the opportunity to have a mini make-up makeover to demonstrate how important it can be to choose colours and styles that suit an individual's skin tone and body shape.

Working with the major stores in the Guildhall including TopShop, River Island, Wallis, Roman, Store Twenty One and Evans, the experts will explain how to select outfits that flatter and how to accessorize a look to take it from daywear to glitzy nightwear, as well as incorporating style and comfort.

Why not share your style tips to be in with a chance of winning great prizes.  Simply post your favourite hints and suggestions on the special mannequins and the best ones will appear on the Guildhall’s website.  The contributors of the winning tips will receive a share of £200 in shopping vouchers.   Or if you’re spotted as somebody with outstanding style, you could be chosen as a Guildhall Style-Star and receive a free goody bag.

Enter the Mannequin Challenge!  Mums, dads and children can join in the fun to see if they can stylishly dress a mannequin in under 3 minutes!  The winners will be chosen by a public vote from all the pictures posted on the Guildhall’s website.

107.3 Stafford FM will be supporting us with live radio roadshows, hosted by Breakfast presenter, Stu Haycock. There will be plenty of chances to win spot-prizes in our fun competitions.  There will be music and giveaways throughout the event including free 12 month subscriptions to Staffordshire Living magazine.

Staffordshire Living magazine are proud to be an official media partner for the event.  As the Midland’s leading independent lifestyle magazine with over 10 years’ in the industry, they have concentrated their attentions on fashion.  This makes Staffordshire Living and the Guildhall a natural pairing for our joint emphasis on style in Staffordshire.

The #Stylehunters partnership is the brainchild of “Only on the High Street” - style consultants who specialise in organising events for shopping centres and high street retailers.

Director Laraine Robathan-Field said: “Traditional retailing continues to face stiff competition from the growth of online shopping, so it is imperative for retailers to be innovative and think creatively to survive and compete.

“The key is to provide the customer with an experience they can’t get online.

“#Stylehunters “What’s Your Style?” will do just that – it will help the Guildhall engage with customers and encourage them to visit and shop at the Centre by providing them with a fun and exciting experience.”

Steve Moran, Management Surveyor at DTZ who manage the Guildhall Shopping Centre said “It can be challenging to create events that will appeal to a wide range of customers but #Stylehunters “What’s Your Style?” ticks all the boxes.  It is suitable for all ages and abilities, will offer terrific prizes and encourage interaction between our customers and our stores”.